Tarot readings have entered the mainstream like never before. No longer confined to metaphysical shops or bohemian circles, tarot is now a global online phenomenon.
Tarot's Popularity by the Numbers
According to a 2025 Pew Research Center study, around 10% of U.S. adults consult tarot cards at least once per year. That number rises significantly among younger demographics. Roughly 1 in 4 adults aged 18–29 say they’ve turned to tarot cards in the past year, highlighting how Gen Z is driving tarot's digital renaissance.
In addition, 33% of LGBT adults reported using tarot cards annually, with 15% doing so monthly—indicating deeper engagement within certain communities.
This isn’t just a fringe interest anymore. It’s a mainstream spiritual tool used by millions.
Global and Online Search Trends for Tarot
Let’s talk numbers in terms of traffic and search interest.
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Tarot.com, one of the most visited tarot websites globally, gets approximately 2.5 million monthly visits, reflecting massive online engagement.
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Search volume for terms like "tarot reading", "daily tarot card", and "how to read tarot cards" continues to trend upward across Google and YouTube.
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During the height of the pandemic, U.S. searches for “tarot cards” surged by 31.9%, and “how to read tarot cards” jumped by 78.4%, according to Vogue. The emotional uncertainty of the time made many people turn inward—and tarot provided the perfect mirror.
TikTok & Social Media: Tarot's New Stage
Social media has fueled tarot’s viral rebirth. On TikTok alone, hashtags such as:
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#tarotreading
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#dailytarot
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#pickacardreading
have gained hundreds of millions of views. Creators pull daily cards, offer intuitive messages, and help users feel seen and spiritually guided—right through their screens.
YouTube, Instagram Reels, and Pinterest have also become central platforms for tarot readers to build communities and showcase their intuitive skills.
This digital wave is helping normalize tarot for new audiences who might not have explored it otherwise.
Why Are So Many People Turning to Tarot?
The motivations behind the surge in tarot interest are just as fascinating as the numbers.
1. Self-Reflection & Clarity
Many individuals use tarot as a tool for personal insight. The archetypes in the cards help people explore their subconscious, emotions, and decision-making processes. In a world full of noise, tarot offers a moment of mindful reflection.
2. Spiritual Growth
Younger generations are turning away from organized religion but still crave spiritual meaning. Tarot provides a flexible, inclusive pathway for exploring the metaphysical without rigid dogma.
3. Finance, Love & Career Questions
When love is confusing and job markets are unstable, tarot provides guidance. It's common to ask the cards questions like:
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“What I should know about my love life?”
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“What career opportunity should I pursue?”
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“What’s blocking my financial flow?”
4. Entertainment & Empowerment
For some, tarot is fun and mysterious. For others, it’s a form of empowerment—a daily ritual that connects them to something deeper.
Tarot Reading Searches = Business Opportunity
If you're a tarot reader, this boom means more potential clients than ever and they are searching for:
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“Tarot readings near me”
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“Accurate online tarot reading”
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“Tarot reader for love advice”
Ranking well on Google or building an online tarot brand can be incredibly profitable in 2025. People are actively looking for trustworthy, insightful, and personalized readings—especially via email or video.
Tarot Readings by Nola James Are Now Open
If you're one of the many seekers ready for clarity, tarot veteran and deck creator Nola James is now offering limited personalized tarot readings. These are done via email—detailed, thoughtful, and tailored just for you.
Spots are limited and in high demand, so don’t wait. Your cards are ready to speak.
👉 Book your personalized tarot reading now with Nola James.
Final Thoughts: The Tarot Trend That’s Here to Stay
In 2025, tarot is more than a trend—it’s a tool of self-discovery, spiritual grounding, and emotional support. Whether you’re a seasoned reader or brand new to the cards, one thing is certain: the world is listening more closely to the whispers of intuition.
